I first came across Holstee in 2011. A friend emailed me the Holstee Manifesto and it felt like I’d come home!  And thinking back on the decisions I’d made over the years of my life until that point, I’d been living it, too.

In 2005 I started retraining as a personal trainer.  I’d realized that I loved to be active, outside, not in an office and instead helping people feel energized, confident and good about themselves!  And by 2007 I was brave enough to quit my job as an investment banker.  I really didn’t like my investment banking job and more importantly I didn’t like who I was as an investment banker – I wasn’t Sammy, Sam, ME!

But then by 2010 after 15 years of living and working in London I had lost myself. So I sold my house and I went travelling, hoping to find myself!  Over the next few years, I did get lost but I did find myself. And I did fall in love - I was doing the things I loved!

And now I’m embarking on a whole new chapter of my life, hoping to create something with some of the amazing and inspiring people I’ve met.

I heard something yesterday: “We all have the choice to change our stories, to step up from the caves of our lives and choose our own adventures. And when we decide to lead our own narratives, we become true heroes in our own life stories.”

Life is short.  Live your dream and share your passion.

Love to write?

Every month we select a few writers to help us explore what it means to live more fully and mindfully. Reach out to Jennifer, our Editor, at write@holstee.com to learn more about contributing.

Welcome to Holstee

Our monthly membership helps conscious people (like you!) libe a more meaningful life through actionable guide, inspiring art, thought-provoking content and a like-minded community.


Our Themes

Distilled from our Manifesto, positive psychology, the science of mindfulness, and ancient philosophic studies we have identified twelve themes core to living both fully and mindfully. We mapped these twelve themes to each of the twelve months in a year. Together with our community we explore one each month.


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