Unsurprisingly, the Holstee Manifesto had a huge impact on my life. I wouldn’t be where I am today without it. It had three key effects on me:
Firstly, it gave me confidence. When Dave, Mike and I wrote the few sentences down on a sunny day at Union Square, nothing about Holstee was clear yet. In fact, Holstee was only an idea in our heads. Posting the Manifesto on our page (first done in 2009) gave me a big boost of confidence every time I looked at it. We didn’t know exactly where we were going with Holstee, but thanks to the Manifesto, we knew exactly what we wanted to get out of this experience.
Secondly, it gave us direction and it became a constant wake up call. As a young startup, we had to make a lot of decisions. Which products should we make? Who should we hire? Should we spend the little money we had on this organic cotton produced in LA? The Manifesto became our compass of values that helped us navigate these sometimes stormy days. Reading the Manifesto reminded us why we started Holstee in the first place and remembering our values made making tough decisions much easier. We were convinced that if we just followed our hearts, things would work out.
Thirdly, the Manifesto helped us open doors and hearts to people we would have never otherwise met. It’s incredibly humbling to see how the Manifesto spread across the world and how many other people seem to find their own Manifesto inspired by our words. I’m still shocked and mesmerized when I meet people in Ireland, Portugal or Mexico pulling out the Manifesto and telling me what it means to them.

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