Through our Reflections series we share nuggets of wisdom from our ongoing research for the Holstee Membership as well as personal experiences that have changed how we see the world.
October 02, 2017

A learning from Sherlock Holmes.

Recently, I made a conscious decision to read a fictional short story to break up the non-fiction I typically lean towards.

On Mike’s recommendation, I picked up “A Study in Scarlet,” a Sherlock Holmes classic from Sir Arthur Conan Doyle. On the last page, Sherlock summarizes how he was so accurately able to understand and solve the case.

“In solving a problem of this sort, the grand thing is to be able to reason backward. That is a very useful accomplishment, and a very easy one, but people do not practise it much. In the everyday affairs of life it is much easier to reason forward, and so the other comes to be neglected.”

According to Sherlock, it’s just too easy to focus on the “everyday affairs of life” — reacting to the urgent items that bubble up daily.

In the process, we forget the importance of having a goal or dream as our north star.

If we are able to identify that destination, we can follow Sherlock’s advice and begin “solving the case” of our aspirations by thinking backwards.

In my case, I often spend a lot of time thinking about the future, but I rarely take the time to sit and put pen to paper.

Our Intention Guide was particularly useful for me, and it’s a guide I often come back to. It was created to help you set goals for a single year, but I recently returned to it and used the framework to set personal ambitions for the next five years.

Whether it develops into a strategic plan with measurable business milestones — or it’s just an articulation of how I want my personal life to evolve — writing down my intentions and putting some detective work into how to achieve them is one of the most valuable ways I have found of spending my time.

Mike and Dave Radparvar
Co-Founders, Holstee

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January 07, 2018

Life goals.

“Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you — the shift in daily habits that would mean a re–invention of how you see yourself.” - Seth Godin I was recently reflecting on what success looks like in my life. If I were to die in a week, a year, or a few decades, what would it take for me to be able to say, “Well, I did it — I accomplished everything I wanted. I lived a...


October 17, 2017


These days, I am finding myself wrapped up in the news — devastating tragedies, one after another.

My mind is filled with questions. Why would someone do this? How could it be possible? Why does it keep happening? What can be done now? The questions don’t seem to end.

I recently reached a point at which I was



October 03, 2017

Sandwich of the future.

I love sandwiches — both making and eating them. So when I heard that there was a famous man in Syracuse, Sicily, who makes just a few dozen sandwiches a day and has a constant line out the door, my interest peaked.

Turns out he doesn’t just make sandwiches but he



September 28, 2017

Wait till you see the flowers by the pool.

September 2015 was a big month for us.

I was about to get married, Dave was turning 30, and our third co-founder, Fabian, was about to start a new project after eight years of working with us on Holstee.

So at the very last minute, we decided to go on a combo bachelor-birthday-send-off weekend trip. We booked the only place we could find that was near nature and had availability that night. We borrowed a car and made our way north up Route 28 out of New York City.

When we arrived at the bungalow we’d booked, we looked around. Without saying anything, we knew exactly what one another was thinking



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