Through our Reflections series we share nuggets of wisdom from our ongoing research for the Holstee Membership as well as personal experiences that have changed how we see the world.
September 11, 2017

Your ticket to ride.

One night, just a few months after we decided to work full-time on Holstee, Mike and I were working late from our office space near Union Square in New York.

At that time, Holstee’s focus was on our original product — a t-shirt with a holster-positioned pocket on the side for a phone or notepad (hence our name, “Hols-tee”). On this particular evening, we were working extra late and were rather stressed trying to figure out the supply chain logistics of producing a t-shirt sustainably in the U.S.

It was one of those trying nights where I began to ask myself if starting our company was worth all the stresses. All of the highs and lows.

Mike shared a great analogy that I have never forgotten and often reference.

“In life, you can either choose the merry-go-round or the rollercoaster.”

With one, you get safety and consistency — but it’s predictable and boring. The scenes don’t change, the people on the ride don’t change, and it goes nowhere but in circles.

With the other, you get highs and lows. Sometimes you will go fast, and at times painfully slow. It’s exciting and it’s terrifying. In one moment, you will feel like you are on top of the world and at others, it will feel like your world is completely upside down.

Which ride you get on is up to you.

This is your life and it’s your ticket to ride.

Dave Radparvar
Co-Founder, Holstee

P.S. We feel that the first step to making this decision is to define what’s most important to you. Our Welcome Guide, which is the first thing you’ll receive when you sign up for a Holstee Membership, is a great place to start.

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January 07, 2018

Life goals.

“Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you — the shift in daily habits that would mean a re–invention of how you see yourself.” - Seth Godin I was recently reflecting on what success looks like in my life. If I were to die in a week, a year, or a few decades, what would it take for me to be able to say, “Well, I did it — I accomplished everything I wanted. I lived a...


October 17, 2017


These days, I am finding myself wrapped up in the news — devastating tragedies, one after another.

My mind is filled with questions. Why would someone do this? How could it be possible? Why does it keep happening? What can be done now? The questions don’t seem to end.

I recently reached a point at which I was



October 03, 2017

Sandwich of the future.

I love sandwiches — both making and eating them. So when I heard that there was a famous man in Syracuse, Sicily, who makes just a few dozen sandwiches a day and has a constant line out the door, my interest peaked.

Turns out he doesn’t just make sandwiches but he



September 28, 2017

Wait till you see the flowers by the pool.

September 2015 was a big month for us.

I was about to get married, Dave was turning 30, and our third co-founder, Fabian, was about to start a new project after eight years of working with us on Holstee.

So at the very last minute, we decided to go on a combo bachelor-birthday-send-off weekend trip. We booked the only place we could find that was near nature and had availability that night. We borrowed a car and made our way north up Route 28 out of New York City.

When we arrived at the bungalow we’d booked, we looked around. Without saying anything, we knew exactly what one another was thinking



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