Welcome to January, a month all about Intention!

Our thoughts lead to action. Our actions create our experiences. Our experiences define our character. Every day we decide who we will become tomorrow. Start today with intention.


The distinction between intention and goal-setting boils down to this: While goals are important, they are always focused on the future. But when we take a moment to consider our intentions, it brings us back into the present moment.




The Good Folks Co. is a partnership between two designers, Alana and Colin, established north of the Mason Dixon and now spans 1,120 miles from the Southwest to the Midwest.


As a company, it’s always been our intention to help people live a more meaningful life. The “how”, or the goals, we have set for ourselves in this process have evolved over the years - from T-shirts to posters and most recently to our monthly subscription. Throughout the years, our intention has always kept our compass on target for the same overarching mission, grounding us and motivating us to continue building the Holstee community.

We're so excited to offer a brand new follow up to our Reflection Guide: the Intention Guide. Now that you've looked back, it's time to look ahead, set some goals and plan for the new year.

To our subscribers who receive a physical mailer, you will be receiving your guide with this month's kit. More copies are available for download below, so pass it on! This guide is designed to walk you through an intention and goal setting practice that you can replicate as often as needed throughout the year. Save it to repeat the process, as a reminder to stay on track or a memento of your progress. Good luck!

Want to print this? Download the Action List (PDF).


Download a beautiful visual reminder,
to take a moment and reflect,
wherever you go.

Download the Desktop Wallpaper

Download the Mobile Wallpaper


To read and to watch:

The Science of Goal Setting (TED)
"How you describe your goal makes a big difference. Focusing on what you want to bring into your life — not what you want to avoid — will make you more likely to actually pursue it. “That’s basically just brain chemistry,” says McGonigal. “Any sort of avoidance is going to trigger inhibition systems, whereas positive goals are going to trigger approach and reward motivation.”

Goals vs. Intentions (Dharma Wisdom)
“Buddhist teachings suggest that there are certain characteristics called paramis, or perfections, you must develop before you can ever achieve liberation. One of these qualities, right resolve, has to do with developing the will to live by your intentions. Through practicing right resolve, you learn to set your mind to maintaining your values and priorities, and to resist the temptation to sacrifice your values for material or ego gain. You gain the ability to consistently hold your intentions, no matter what arises.”

The Power of Intention in Business (Harvard Business Review)
“A fellow business leader complained the other day that although he had repeatedly sought feedback, his team had never told him what they really thought about his management style. We’ve been friends for a long time, so I asked: “Do you want feedback so you can do something with it? Or are you asking only because you think that’s the right thing to do?”

Free digital tools we found to help us with our intention, goals and habits:

  • Insight Timer This app hosts thousands of guided meditations from people like Jon Kabat-Zinn, Eckhart Tolle, Thich Naht Hanh, Tara Brach and many more. It also acts as a simple, elegant meditation timer if you prefer unguided meditation.
  • Productive This app is designed to help build consistent habits. Studies have shown that it takes 66 days of doing something before it becomes a habit. This App has been incredibly helpful for us.
  • Runkeeper If running is among your goals for the new year, we highly recommend this app. It is easy to use, and is a great way to set and reach regular running goals - if that is your thing!

This month’s book recommendation:

The Power of Habit by Charles Duhigg (Public Library)
“Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the other team to react. They follow the habits they’ve learned.”

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