Welcome to July, a month all about Curiosity!

For us, this theme is a reminder to let go of our preconceived notions and discover novelty even in the familiar. It’s an important theme personally for us and one that led us to start Holstee.


Look closer and see new things. Discover novelty even in the familiar. Live each day in the virtuous cycle of learning, humility and appreciation. Grow young and stay curious.


Calvin Sprague, co-founder of Pavlov Visuals, is an American graphic designer and illustrator. Calvin was influenced by early works from Saul Bass to Heinz Edelmann to Milton Glaser. Their eccentric, colorful style was a big reason why he grew to love design. By experimenting with basic lines and shapes, he finds harmony bridging the gap between structure and chaos. He believes the best design can be achieved by taking risks, experimenting, and always challenging yourself.


Embrace your inner Sherlock. Identify a plant or tree you see regularly and use its leaves, flowers or bark to find out its species and origin.

Look up list. Keep a “To Look Up” list to jot down things that you would like to better understand or research, and make time at the end of each day or week to go through the list. This is a simple but powerful habit, keep it going beyond this month!

Looking for some thought starters for your "To Look Up" list? Here are a few things we were asking ourselves lately. These questions - many of which we asked as kids - remind us of the endless things left to understand about the world around us.

  • Why is the sky blue?
  • What travels faster - a spaceship in orbit or a bullet?
  • What is the evolutionary purpose of fingernails?
  • Where do snail shells come from?
  • Why do we produce tears and cry when we are sad?
  • Is nuclear energy better or worse for the environment?
  • Is sign language the same everywhere in the world?
  • What is the purpose wearing a tie with a suit?

Reconnect with your childhood curiosities. Think back to an early answer to the question: “What do you want to be when you grow up?” How did you answer this question when you were in...

1. Elementary School
2. Middle School
3. High School

Whether you are doing that now or not, write a few notes reflecting on what it was about that specific profession or activity that intrigued you as a child.

Want to print this? Download the Action List (PDF).


Download a beautiful visual reminder,
to take a moment and reflect,
wherever you go.

Download the Desktop Wallpaper

Download the Mobile Wallpaper


The Kids Should See This: The equivalent of BuzzFeed for science, nature, tech and art! Maybe set a timer before you dive into this awe-inspiring black hole of bite-sized content.

Curiosity: It Helps Us Learn, But Why?: NPR captures the importance of curiosity and how it helps us learn and remember in this interview with a Junior High science teacher.

TED Radio Hour From Curiosity To Discovery: “In this hour, TED speakers explore how curiosity leads to unexpected places.” With clips from James Cameron, Wendy Chung, and more. Linked to on our favorite podcast app: Overcast!

Curiosity is as Important as Intelligence: HBR introduces us to CQ: the Curiosity Quotient. Similar to the NPR article above but less anecdotal and a bit meatier.

How to Cultivate Curiosity in the Workplace: Being inquisitive or admitting you don’t know the answer is often looked down on in the workplace. This article dives into how to break those norms.

A Short History of Nearly Everything: Loved this book. It took me a while to get through, but every chapter I felt like I was consuming a wealth of knowledge about the world we live in, but often know so little about.

Physics for Future Presidents: This was a book Fabian recommended to me after taking a course based on this book. I couldn’t put it down. If you are interested in physics but never took a physics course, it's perfect. Even if you have taken physics, it's a good refresher.

Shop Past Subscription Art