How it all started, and what continues to
inspire us today.
Over ten years ago, we wrote The Holstee Manifesto — our own definition of success. Today the words of the Manifesto continue to inspire us and our work.
This History of the Holstee Manifesto
In our first step as a company, Holstee’s founders, Dave, Mike and Fabian sat together on the steps of Union Square in New York to write down how they define success. The goal was to create something they could reflect back on if they ever felt stuck or found themselves living according to someone else’s definition of happiness.
In 2009, the words of the Holstee Manifesto took form in a bold letterpress poster with the help of designer, Rachael Beresh. Not long after it began to take the internet by storm, with the Washington Post calling it “The Next Just Do It”.
In 2010, we created the Lifecycle Video above as a homage to Manifesto while celebrating the diversity of bicycle riding in New York City.
In 2012 we launched MyLife to collect the many stories people were sending in about how they chase their dreams, live their best lives and how they have chosen to redefine success in their own terms. Years later, it is monumentally encouraging and inspiring to see how many people with which the words of The Holstee Manifesto have resonated. We are honored, proud and humbled to have such a remarkable community that surrounds and supports Holstee.
Above all else, creating the Holstee Manifesto has confirmed for us that with genuine positive intentions, anything is possible.
Download the Holstee Manifesto.
Going beyond the Holstee Manifesto.
Our monthly membership helps conscious people (like you!) live a more meaningful life through actionable guides, inspiring art, thought-provoking content and a like-minded community.
Love the poster!
What a great gift to receive as a member of Holstee. I am thrilled to support the work as it adds Value to my life daily!
Beautiful cards and message
Prompt and great quality.
I included the Manifesto Card as part of a going away gift for a co-worker. She was very touched and has since framed the card.
I ordered these cards and thought I’d send them during the holidays…but I didn’t. Instead I keep them around my house to remind mySELF of what they say!
Love it, bought one for family member and one for myself.