How it all started, and what continues to
inspire us today.

Over ten years ago, we wrote The Holstee Manifesto — our own definition of success. Today the words of the Manifesto continue to inspire us and our work.

The Holstee Manifesto Poster

$42.00 95 reviews 95 Reviews

Bring home your own copy of the original Holstee Manifesto! This is the original design and print that started the Holstee movement. Printed in Los Angeles, CA on 90 lb. Stonehenge bright white cotton paper that is 100% tree-free, chlorine-free and acid-free.

View the entire Holstee Manifesto Collection.


This History of the Holstee Manifesto

In our first step as a company, Holstee’s founders, Dave, Mike and Fabian sat together on the steps of Union Square in New York to write down how they define success. The goal was to create something they could reflect back on if they ever felt stuck or found themselves living according to someone else’s definition of happiness.

In 2009, the words of the Holstee Manifesto took form in a bold letterpress poster with the help of designer, Rachael Beresh. Not long after it began to take the internet by storm, with the Washington Post calling it “The Next Just Do It”.

In 2010, we created the Lifecycle Video above as a homage to Manifesto while celebrating the diversity of bicycle riding in New York City.

The Manifesto has been translated into 13 languages (and counting!) with the help of our worldwide community, including Spanish, Japanese, Korean, Polish, and Hebrew and Arabic.

In 2012 we launched MyLife to collect the many stories people were sending in about how they chase their dreams, live their best lives and how they have chosen to redefine success in their own terms. Years later, it is monumentally encouraging and inspiring to see how many people with which the words of The Holstee Manifesto have resonated. We are honored, proud and humbled to have such a remarkable community that surrounds and supports Holstee.

Above all else, creating the Holstee Manifesto has confirmed for us that with genuine positive intentions, anything is possible.

Download the Holstee Manifesto.

Download the Holstee Manifesto in desktop, mobile friendly sizes for free! Join our newsletter, and your first email will include a download link!

Going beyond the Holstee Manifesto.

The ideas laid out in the Holstee Manifesto aren’t a goal, they are a practice. To bring the ideas of the Manifesto into our lives we developed the Holstee Membership.

Our monthly membership helps conscious people (like you!) live a more meaningful life through actionable guides, inspiring art, thought-provoking content and a like-minded community.
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Filter Reviews:
Jann F.
United States United States

Love the poster!

What a great gift to receive as a member of Holstee. I am thrilled to support the work as it adds Value to my life daily!

Jennifer O.
United States United States

Beautiful cards and message

Prompt and great quality.

Mary B.
United States United States

New Job

I included the Manifesto Card as part of a going away gift for a co-worker. She was very touched and has since framed the card.

Linn B.
United States United States

Good reminders

I ordered these cards and thought I’d send them during the holidays…but I didn’t. Instead I keep them around my house to remind mySELF of what they say!

Lucy F.
United States United States

Manifesto poster

Love it, bought one for family member and one for myself.

This is your life. Do what you love and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop watching TV. If you are looking for the love of your life, stop; they will be waiting for you when you start doing the things you love. Stop over analyzing, life is simple. All emotions are beautiful. When you eat, appreciate every last bite. Open your mind, arms, and heart to new things and people, we are united in our differences. Ask the next person you see what their passion is, and share your inspiring dream with them. Travel often; getting lost will help you find yourself. Some opportunities only come once, seize them. Life is about the people you meet, and the things you create with them so go out and start creating. Life is short. Live your dream and share your passion.