Welcome To

The Holstee Manifesto

Where we began and what keeps us moving forward today. Originally written to celebrate aspects of life they truly valued, Holstee's founders never imagined how far and wide this message would reach.

WATCH THE VIDEO

Video by Demonstrous

The History of the manifesto

In our first step as a company, Holstee’s founders, Dave, Mike and Fabian sat together on the steps of Union Square in New York to write down how they define success. The goal was to create something they could reflect back on if they ever felt stuck or found themselves living according to someone else’s definition of happiness.

In 2009, the words of the Holstee Manifesto took form in a bold letterpress poster with the help of designer, Rachael Beresh. Not long after it began to take the internet by storm, with the Washington Post calling it “The Next Just Do It”.

In 2010, we created the Lifecycle Video above as a homage to Manifesto while celebrating the diversity of bicycle riding in New York City.

The Manifesto has been translated into 13 languages (and counting!) with the help of our worldwide community, including Spanish, Japanese, Korean, Polish, and Hebrew and Arabic.

In 2012 we launched MyLife to collect the many stories people were sending in about how they chase their dreams, live their best lives and how they have chosen to redefine success in their own terms. Years later, it is monumentally encouraging and inspiring to see how many people with which the words of The Holstee Manifesto have resonated. We are honored, proud and humbled to have such a remarkable community that surrounds and supports Holstee.

Above all else, creating the Holstee Manifesto has confirmed for us that with genuine positive intentions, anything is possible.

From Our Community

The Manifesto is not an instruction, it is a reflection; you find in it what you already knew but had lost sight of.
The Holstee Manifesto is both permission and a kick in the behind. It's permission to quit my job.. to seek out my passions, and to change my mind.
We see the Manifesto as the opportunity to be inspired to be motivated and uplifted by the words and to turn them into action.
Read more stories and share your own on MyLife.

We are also proud to have had the manifesto featured in