In the summer of 2009, brothers Dave and Mike Radparvar decided to quit their jobs in the heat of the recession to fully focus on Holstee, a t-shirt side project they had started with their friend and co-founder, Fabian PfortmÃ¼ller. Without a business plan or experience in fashion and retail, they reasoned that in the worst-case scenario, it would be the most memorable summer of their lives. They joked that they could always return to the 9-5 work world if their dream to start a company failed.
Holstee offers tools, inspiration, and a community to help you live a more meaningful life.
We believe that society doesn’t teach us everything we need to know in order to live a meaningful life. Exploring this topic was discussed often among ancient philosophers but in recent years has become a second priority. We are overloaded with distraction, clouding what is truly important to us. Society now encourages us to focus on material signs of success - fame, fortune, and beauty. Now, with growing interest and research into mindfulness, positive psychology and cognitive behavioral therapy this ancient wisdom is heavily backed by modern science. Equipped with this knowledge we believe we can alter the course of humanity itself. We may begin to look at ourselves, each other, and our planet in new and meaningful ways.
The Holstee Family
As our product range grew, so did the family that worked to bring it to life. Today, our Holstee family is a diverse group of cyclists, illustrators, yogis, writers, bakers and creators. When we are not working from home, you can find us working at our neighborhood cafe’s in Brooklyn, Colorado, Dominican Republic, Seattle, Berlin and Portland. We are not currently hiring, but sign up here if you would like to be notified of future job openings.
A special thank you goes to our Holstee alumni. Without them, this dream would never be possible and we are so proud of where everyone is today: Andrew, Andy, Ankit, Barrie, Cody, Deidre, Emily, Eva, Ilya, Jennifer, Kaitlyn, Mandy, Mary, McLane, Molly, Monica, Mullica, Ryan Nirav, Ryan, Sarah, Thianh, Thomas, Tylea, Vincent and Yann.
In the news
We are proud that others have found our work as interesting and exciting as us! Here some nice words from people that we look up to:
“Most mission statements contain words like value and service but often fail to explain what the founders truly care about, much less inspire anyone else to care. Holstee's mission statement is an exception.” Inc. Magazine
“Scott Rick, a professor of marketing at University of Michigan, likens the manifesto to the “Just Do It” slogan popularized by Nike. The difference, Rick said, is that Holstee explained what the “it” is.” The Washington Post
“Using its marketing and design skills in Brooklyn, one start-up is helping to create jobs in Detroit via local sourcing.” CNBC
Here are a few other places that have mentioned our work:
- The Atlantic
- Brain Pickings
- Apartment Therapy
- Design Taxi
- Mother Nature Network
- Cool Hunting
- Wall Street Journal
- Huffington Post
- Elephant Journal
- Tages Anzeiger
- Holiday Matinee
Like to write about us, get hi-res photos or learn more?
Email us at email@example.com
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