The Holstee Manifesto

Where we began and what keeps us moving forward today. The Holstee Manifesto is a reminder of the values we live and work for.

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The History of the Manifesto

In our first step as a company, Holstee’s founders, Dave, Mike and Fabian sat together on the steps of Union Square in New York to write down how they define success. The goal was to create something they could reflect back on if they ever felt stuck or found themselves living according to someone else’s definition of happiness.

In 2009, the words of the Holstee Manifesto took form in a bold letterpress poster with the help of designer, Rachael Beresh. Not long after it began to take the internet by storm, with the Washington Post calling it “The Next Just Do It”.

In 2010, we created the Lifecycle Video above as a homage to Manifesto while celebrating the diversity of bicycle riding in New York City.

The Manifesto has been translated into 13 languages (and counting!) with the help of our worldwide community, including Spanish, Japanese, Korean, Polish, and Hebrew and Arabic.

In 2012 we launched MyLife to collect the many stories people were sending in about how they chase their dreams, live their best lives and how they have chosen to redefine success in their own terms. Years later, it is monumentally encouraging and inspiring to see how many people with which the words of The Holstee Manifesto have resonated. We are honored, proud and humbled to have such a remarkable community that surrounds and supports Holstee.

Above all else, creating the Holstee Manifesto has confirmed for us that with genuine positive intentions, anything is possible.

Shop the Holstee Manifesto Collection

Bring the manifesto into your home as a daily inspiration and reminder to live the life you love. The manifesto also makes for a great gift for a friend ready (or who needs an extra nudge!) to take the next big step in their life!

  • Holstee Manifesto Poster (18x24)

    Holstee Manifesto Poster (18x24)

    18"x24" Letterpress Poster

    $36.00

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    Where we began and what keeps us moving forward today. Originally written to celebrate aspects of life they truly valued,... View Details
  • Holstee Manifesto Cards

    Holstee Manifesto Cards

    Six Pack - 5"x7" Letterpress Cards

    $30.00

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    If you love the Manifesto, now you can pass it on. The starting point on our mission to create shareable... View Details
  • Limited Edition Sunset Holstee Manifesto Poster

    Limited Edition Sunset Holstee Manifesto Poster

    Tubed , 1 , 18"x24" Letterpres Poster

    $36.00

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    These words have been a part of Holstee’s core values and messaging from the very beginning. When Mike, Dave and... View Details
  • Manifesto Mug

    Manifesto Mug

    $18.00

    Manifesto Mug

    Limited Edition Ceramic Mug

    $18.00

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    These days, you can take almost everything with you. Items can be folded down into pocket-size and you can tuck... View Details
  • Holstee Manifesto Journal

    Holstee Manifesto Journal

    6"x8" Recycled Paper Journal

    $24.00

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    Take your inspiration from the Manifesto with you wherever you go. This 6"x8" notebook is crafted in Canada from 100% post-consumer recycled... View Details
  • Gold Foil Manifesto Print

    Gold Foil Manifesto Print

    5"x7" Gold Foil On White Print

    $12.00

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    Share your passion. This 5”x7” edition of the Manifesto shines bright in stunning gold foil. Highlighting the words of the Manifesto, this print... View Details
  • Holstee Manifesto Decal

    Holstee Manifesto Decal

    48"x64" Wall Decal

    $180.00

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    One of our most requested products, this extra-large version of the Holstee Manifesto will light up any room of the... View Details
  • Signed & Framed Holstee Manifesto Poster

    Signed & Framed Holstee Manifesto Poster

    18"x24" , Framed Letterpress Poster - Signed

    $248.00

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    These frames are currently available for U.S. orders only. Want to know if that changes? Contact us at help@holstee.com. A... View Details
  • Holstee Manifesto Poster (12x16)

    Holstee Manifesto Poster (12x16)

    12"x16" Letterpress Poster

    $28.00

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    Where we began and what keeps us moving forward today. Originally written to celebrate aspects of life they truly valued,... View Details
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    Multi-Gift Bundle

    Multi-Gift Bundle

    $86.00 $102.00

    Multi-Gift Bundle

    Six Pack , 5"x7" Letterpress Cards , 3"x2" Reclaimed Wood Stand

    $86.00 $102.00

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    Looking for the perfect gifts and one-stop shopping all in one? Look no further! This bundle includes gifts for six... View Details
  • Quick Buy On sale
    Holiday Bundle

    Holiday Bundle

    $47.00 $56.00

    Holiday Bundle

    5"x7" Reclaimed Wood Frame , 5"x7" Letterpress Print

    $47.00 $56.00

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    Make your home merry and bright with a festive (mini!) version of our Manifesto on display. Letterpress printed with gold... View Details
  • Holstee Manifesto Poster Black

    Holstee Manifesto Poster Black

    12"x16" Letterpress Poster

    $32.00

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    Where we began and what keeps us moving forward today. Originally written to celebrate aspects of life they truly valued,... View Details
  • Holstee Manifesto Terra Poster

    Holstee Manifesto Terra Poster

    18"x24" Letterpress Poster

    $36.00

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    Where we began and what keeps us moving forward today. Originally written to celebrate aspects of life they truly valued,... View Details
  • One Hamsa Poster

    One Hamsa Poster

    12"x16" Letterpress Poster

    $36.00

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    We are united in our differences. It could be no coincidence that we received both the Hebrew and Arabic translations... View Details
  • Holstee Manifesto French Poster

    Holstee Manifesto French Poster

    18"x24" Letterpress Poster

    $36.00

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    Presenting the words you know so well, now in French. Five years later, the Holstee Manifesto continues to be our... View Details
  • Holstee Manifesto Spanish Poster

    Holstee Manifesto Spanish Poster

    18"x24" Letterpress Poster

    $36.00

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    Presenting the words you know so well, now in Spanish. Four years later, the Holstee Manifesto continues to be our... View Details

Download the Holstee Manifesto

Download the Holstee Manifesto in desktop, mobile friendly sizes for free! Join our newsletter, and your first email will include a download link!

Hot off the Press!

We are proud to have had our company and Manifesto featured in some great publications. Read more about our press coverage.