It doesn’t matter where we live or how old we are — if we’re participating in modern society, it’s almost impossible to go a day without someone projecting what their vision of a successful life looks like.

As a culture, we’ve gotten incredibly effective at visually portraying this ideal — an expertly brewed cappuccino on a sunday morning, a set of perfectly pedicured toes in the sand, a rugged adventurer with his RV and his dog on the top of a mountain at sunset (#vanlife). 

This type of social pressure is not a new thing. Before Instagram and Pinterest, it was GQ and Cosmopolitan. But the scale to which it’s happening now seems unprecedented to me, and it doesn’t seem like it’s letting up.

That’s why I feel like now, more than ever, it’s crucial that we make time for self-reflection. We need to create our own definitions of success so we can understand what is important to us and decide how we want to divide up our precious attention. We need to write down the intrinsic values that matter most to us, the values that relate to our personal sense of meaning and not just how others view us.

So that when someone else’s shiny example of a successful life pops up onto our newsfeeds — and it will — we can stay on our path.

Defining success is something we think a lot about at Holstee, and it’s one of the first things we did when we started the company. It's also the foundation that our membership is built upon — in fact, it’s the first thing we explore in our Welcome Kit for new members.

So whether you do it in a guided way or on your own, please make time to reflect on this important question. Because if you don’t prioritize setting your north star, someone else will.

Remember, this is *your* life.

Welcome to Holstee

Our monthly membership helps conscious people (like you!) live a more meaningful life through actionable guide, inspiring art, thought-provoking content and a like-minded community.


Our Themes

Distilled from our Manifesto, positive psychology, the science of mindfulness, and ancient philosophic studies we have identified twelve themes core to living both fully and mindfully. We mapped these twelve themes to each of the twelve months in a year. Together with our community we explore one each month.