We started Back to the Roots when we stumbled upon a simple idea in college that gourmet mushrooms could be grown on recycled coffee waste. What started as a mission to make food personal through our Mushroom Farms and Water Garden fish tanks, has since evolved to a larger mission to Undo Food™ and take it back to the roots, regardless of whether you're growing it at home or buying it at the grocery store!
We are applying the same product lens from our Ready to Grow products—sustainable, kid-focused, and design-led—to our new Ready to Eat line, focusing on radical transparency and simple ingredients from the kitchen, not a lab. Our R&D team isn't biochemists and food scientists, it's our grandparents!
It is our vision that what "organic brands" were for baby-boomers, radically transparent and simple brands will be for millennials and our kids. Key to this vision is diving deeper into education, and we are so excited to be distributing all of our products in schools nationwide, and introducing curriculum for each one to really help kids understand and get excited about where their food comes from. We see so much opportunity for growth in this area, and have received some amazing feedback so far from the school community and leaders in the food space—they're all in!
Love to write?
Every month we select at few writers to help us explore what it means to live a life of reflection and intention. Reach out to Helen, our editor at Helen.W@holstee.com to learn more