You know when you are looking for just the right word and you can’t find it?

 You come across a lot of similar words, ones that almost capture the meaning of what you’re trying to express but are missing a crucial something.

I had that feeling for years.

The word I was looking for was arete.

The Greeks, in all their wisdom, came up with a single word that carries with it one of the greatest pursuits of humankind. Arete means “to exist to your full potential”.

When my brother Mike first introduced me to this word, I was struck. Here was one word that captures everything we focus on at Holstee.

Arete isn’t about the American dream. It's not about fancy cars. It isn’t about impressive job titles or the number of Facebook friends you have.

It’s about existing and existing beautifully — to your own definition of success, to your own potential.

Arete. The perfect addition to your collection of “words to live by”.

Dave Radparvar
Co-Founder, Holstee

P.S. We recently launched a print inspired by the word Arete, and it was a cornerstone of our Intention Guide. Below is a sneak peak...take a closer look and shop this kit here → 

Arete Intention Guide and Art

Arete Intention Guide and Art

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This article is part of our series on the theme of Welcome.

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Our Themes

Distilled from our Manifesto, positive psychology, the science of mindfulness, and ancient philosophic studies we have identified twelve themes core to living both fully and mindfully. We mapped these twelve themes to each of the twelve months in a year. Together with our community we explore one each month.

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