What if you measured your wealth based on how creative you are, not how much money you make? I like to call this your “creative capital” — the intrinsic assets you have to dream, design, and develop new ideas. As we explore creativity together this month, here are four of my favorite strategies to help enhance your “creative capital.”

Strategy #1: Acknowledge Your Inputs

Authors Derek Partridge and Jon Rowe distinguish between two types of creativity. They claim that we use input creativity to solve problems and make sense of the world based on what we perceive – from listening to music to reading inspiring books. Then we use output creativity to produce something based on what we’ve taken in or what we’ve absorbed through our senses, both consciously and subconsciously.

It’s time we started looking at creativity as more than the results of our outputs and also acknowledged the potential in our creative inputs. Imagine that you’re like a sponge with an enormous ability to soak in new knowledge, inspiration, and insight. Your creative capacity is huge compared to what you actually produce as a result! This is the first step to cultivating creative capital.

Strategy #2: Embrace Abundance

How many times a day do we feel that we don’t have enough time, enough money, enough talent, enough…? So often, we find ourselves viewing the world from this scarcity mentality where resources are restricted and competition is fierce. To get ahead, you have to step on someone and push them down to claim your territory…or do you?

One of the things I love the most about developing creative capital is that creativity invites us into more – deeper insight, new opportunities, and broader learning opportunities about ourselves and others. In this way, creativity sparks an abundance mentality that is so counterintuitive in our competitive society today.

Imagine what your life would look and feel like it you claimed that there simply is enough of whatever you need…

Enough vision

Enough new ideas

Enough blank canvases

Enough shared passion to go around

Simply enough.

We are continually and constantly creating. As creative beings, our enoughness is overflowing and continually reproducing and replenishing. By approaching your work from this abundance perspective, you are part of this creative cycle where there’s more than enough to go around…and still some to be leftover. In this way, creativity is a collaborative venture, rather than a competitive one where creative capital is limitless.

Strategy #3: Let Go of Certainties

If I already knew everything, then where would creativity live? I have to remind myself of this when my inner control-freak kicks into high gear (don’t worry, she’s really quite nice once she’s calmed down). Erich Fromm is known for saying, “Creativity requires the courage to let go of certainties.” So often, it feels much safer to know. But what’s lost in this place of certainty?

If we are so tied to being right, we are no longer open to possibility.

And its possibility that S-T-R-E-T-C-H-E-S us!

Embrace the unknown and allow it to fuel your creative potential. Be willing to be surprised. Be courageous. Be uncertain.

Strategy #4: Expand Your Thinking

Regularly exercising creativity expands your thinking.

Use the suggestions below to activate a sense of expansive thinking and creativity in your life:

  • Redefine Reality. Like a superhero, think about everything that could be possible and then find the reality in the dream.
  • Entertain the Wacky. Encourage a playful and lighthearted spirit when brainstorming and see what zany ideas result!
  • Be Bold. No innovative endeavor was a result of ordinary action. Get outside your comfort zone and to see where boldness leads.

As you put these four strategies into play in your life, I encourage you to treat this process as one big adventure. When you have a curious mindset about how creative you are and can be, the space for self-criticism, doubt, and fear shrinks. The people who thrive the most use their creativity as fuel to explore what is possible and design a life they are excited to wake up to each day. 


Leslie M. Bosserman believes that success is based on fulfillment, not retirement. As a champion for authentic living, she partners with dynamic leaders, social entrepreneurs, and creative change-makers who want to develop their natural strengths so they can live and lead wholeheartedly. She is the founder of Lead With Intention® where she supports Millennial leaders and their managers by creating customized leadership solutions. She also serves as a volunteer coach with The Coaching Fellowship and as the TEDxSacramento Event Coordinator.

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This article is part of our series on the theme of Creativity.

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