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The Good Folks Co. is a partnership between two designers, Alana and Colin, established north of the Mason Dixon and now spans 1,120 miles from the Southwest to the Midwest.

Get your Intention: Start Today Kit including our 2017 Intention Guide and 2017 Intention Print by Alana and Colin here

Where is home for you both?

C: Currently Chicago, IL
A: Home is a warm fire and a cloudless night sky. But also Austin, TX.

What is your definition of a successful life?

C: Making cool things for cool people until you can’t make anything anymore.
A: I would agree with Colin. No matter what the “things” are – a good meal, a painting, or perfectly treated shapes.


Describe your perfect day.

C: It would be cold. There would be a campfire. I would have coffee.
A: Waking up well rested. Completing all my goals for the day. Celebrating the small things with a good beer and good friends.

Why did you get into design?

C: I’ve always played in bands and when I was younger I got my hands on a copy of Illustrator 7. After that I  jumped at every chance to make fliers, sleeves, shirts, and stickers for my friends - it all ended up looking like Rancid record covers. Then I realized I could mess around in Illustrator for a living, so I went to art school.
A: The first thing I ever designed was for my boyfriend’s band that had a two-headed eagle and some latin in blackletter. That was 14 years ago and I’m still doing the same things today.

Where do you find inspiration?

C: It could be anything from a lyric, something I read on Wikipedia, a tiny illustration in an old book, and mostly luck.
A: Antique stores, old coins, old signs. There is an old book called “The Lost Language of Symbolism” that is full of good material.

Dream design project?

C&A: Fireworks packaging.

Which designers or thinkers continue to influence you?

C: Recently I have been really obsessing over Dusty Dirtweed.
A: Denton Watts, Will Bryant, and Daniel Romano.

C&A: Forever and always Alvin Diec and Travis Ekmark of Family Bros.

What was the inspiration behind this design?

C&A: We were given the theme of “Intention.” In addition we are both influenced heavily by music, and believe in having a positive mental attitude. So it really made sense to make a piece inspired by the Gorilla Biscuits.


At the moment what is your favorite…


C: Pantone 871
A: The color of a perfectly poured Kölsch


C: Sweet potato fries
A: I haven’t had it yet, but I know it’s my favorite. Pho poutine fries from Soursop.
C&A: So fries.


C: “Winter Wheat” - John K. Samson
A: “Sleep In The Heat” - Pup


C&A: “There are lines on my face that don’t come from smiling” - Daniel Romano


Get your Intention: Start Today Kit including our 2017 Intention Guide and 2017 Intention Print by Alana and Colin here

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This article is part of our series on the theme of Intention.

EXPLORE Intention

Our Themes

Distilled from our Manifesto, positive psychology, the science of mindfulness, and ancient philosophic studies we have identified twelve themes core to living both fully and mindfully. We mapped these twelve themes to each of the twelve months in a year. Together with our community we explore one each month.