Through our Reflections series we share nuggets of wisdom from our ongoing research for the Holstee Membership as well as personal experiences that have changed how we see the world.
August 31, 2017

Fear is not real.

Last night, I went to my wife’s friend’s girlfriend’s birthday celebration.

I was a little anxious about going. It can take me a while to feel like myself around new people, and I often find it hard to connect with people during brief encounters at parties.

However, I’m thrilled I went because I met Raymond. He was one of the first people I started talking to that night and we ended up chatting for most of the evening.

Raymond’s an all-around awesome and inspiring guy. Our conversation spanned from design, to travel, to parenting.

Though he’s not much older than myself, I learned that he had two kids aged eight and 10 years old.

I feel rather unprepared to be a parent, so whenever I meet someone around my age with children, I try to learn as much as possible.

Raymond keeps a journal of things he has read or seen, which he shares with his kids when he thinks they are ready for the lesson.

I loved this idea.

I dug a bit deeper, “What is an example of a lesson you have written down?”

“Well,” Raymond responded, “here is one. It’s a quote from a sci-fi movie with Will Smith. In the movie, Will is talking to his son and says:

‘Fear is not real. The only place that fear can exist is in our thoughts of the future. It is a product of our imagination, causing us to fear things that do not at present and may not ever exist… Do not misunderstand me, danger is very real, but fear is a choice.’

Wow. What a powerful concept for someone of any age to grasp.

Separating danger from fear is not something I consciously do or did in the past.

But the more I sat with it, the more I realized what an exercise in mindfulness it was.

Taking a moment to see our feelings before becoming our feelings.

Each of our monthly Holstee Action Guides starts with these exact words — “Let’s take a moment for… [Intention, Kinship, Wellness...]”

In a world of non-stop action and reaction, simply taking that moment is often the most difficult but also the most important step we can take.

Join our community and start taking that moment for yourself each month.

Dave Radparvar
Co-Founder, Holstee

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January 07, 2018

Life goals.

“Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you — the shift in daily habits that would mean a re–invention of how you see yourself.” - Seth Godin I was recently reflecting on what success looks like in my life. If I were to die in a week, a year, or a few decades, what would it take for me to be able to say, “Well, I did it — I accomplished everything I wanted. I lived a...


October 17, 2017


These days, I am finding myself wrapped up in the news — devastating tragedies, one after another.

My mind is filled with questions. Why would someone do this? How could it be possible? Why does it keep happening? What can be done now? The questions don’t seem to end.

I recently reached a point at which I was



October 03, 2017

Sandwich of the future.

I love sandwiches — both making and eating them. So when I heard that there was a famous man in Syracuse, Sicily, who makes just a few dozen sandwiches a day and has a constant line out the door, my interest peaked.

Turns out he doesn’t just make sandwiches but he



September 28, 2017

Wait till you see the flowers by the pool.

September 2015 was a big month for us.

I was about to get married, Dave was turning 30, and our third co-founder, Fabian, was about to start a new project after eight years of working with us on Holstee.

So at the very last minute, we decided to go on a combo bachelor-birthday-send-off weekend trip. We booked the only place we could find that was near nature and had availability that night. We borrowed a car and made our way north up Route 28 out of New York City.

When we arrived at the bungalow we’d booked, we looked around. Without saying anything, we knew exactly what one another was thinking



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