Through our Reflections series we share nuggets of wisdom from our ongoing research for the Holstee Membership as well as personal experiences that have changed how we see the world.
August 02, 2017

This word is missing from our vocabulary.

You know when you are looking for just the right word and you can’t find it?

 You come across a lot of similar words, ones that almost capture the meaning of what you’re trying to express but are missing a crucial something.

I had that feeling for years.

The word I was looking for was arete.

The Greeks, in all their wisdom, came up with a single word that carries with it one of the greatest pursuits of humankind. Arete means “to exist to your full potential”.

When my brother Mike first introduced me to this word, I was struck. Here was one word that captures everything we focus on at Holstee.

Arete isn’t about the American dream. It's not about fancy cars. It isn’t about impressive job titles or the number of Facebook friends you have.

It’s about existing and existing beautifully — to your own definition of success, to your own potential.

Arete. The perfect addition to your collection of “words to live by”.

Dave Radparvar
Co-Founder, Holstee

P.S. We recently launched a print inspired by the word Arete, and it was a cornerstone of our Intention Guide. Below is a sneak peak...take a closer look and shop this kit here → 

Arete Intention Guide and Art

Arete Intention Guide and Art

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January 07, 2018

Life goals.

“Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you — the shift in daily habits that would mean a re–invention of how you see yourself.” - Seth Godin I was recently reflecting on what success looks like in my life. If I were to die in a week, a year, or a few decades, what would it take for me to be able to say, “Well, I did it — I accomplished everything I wanted. I lived a...


October 17, 2017


These days, I am finding myself wrapped up in the news — devastating tragedies, one after another.

My mind is filled with questions. Why would someone do this? How could it be possible? Why does it keep happening? What can be done now? The questions don’t seem to end.

I recently reached a point at which I was



October 03, 2017

Sandwich of the future.

I love sandwiches — both making and eating them. So when I heard that there was a famous man in Syracuse, Sicily, who makes just a few dozen sandwiches a day and has a constant line out the door, my interest peaked.

Turns out he doesn’t just make sandwiches but he



September 28, 2017

Wait till you see the flowers by the pool.

September 2015 was a big month for us.

I was about to get married, Dave was turning 30, and our third co-founder, Fabian, was about to start a new project after eight years of working with us on Holstee.

So at the very last minute, we decided to go on a combo bachelor-birthday-send-off weekend trip. We booked the only place we could find that was near nature and had availability that night. We borrowed a car and made our way north up Route 28 out of New York City.

When we arrived at the bungalow we’d booked, we looked around. Without saying anything, we knew exactly what one another was thinking



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