Through our Reflections series we share nuggets of wisdom from our ongoing research for the Holstee Membership as well as personal experiences that have changed how we see the world.
September 25, 2017

Why do we procrastinate? (Part II - A Solution)

So how do we tame the Instant Gratification Monkey and fight the Resistance?

Yesterday we shared Tim Urban’s breakdown of what happens in the mind when we procrastinate (If you haven't yet, read Part I - Why do we procrastinate? (The Problem)). I can attest that for me, the struggle with my internal Instant Gratification Monkey is real. Thinking back to Steven Pressfield's War of Art that I mentioned a few weeks ago, it feels like the monkey is a foot soldier for what Pressfield calls the “Resistance.”

Tim’s follow-up post on “How to Beat Procrastination” shares a few insights that I found helpful and practical. He kicks us off by dividing how we approach any task into two phases: planning and doing.

He then highlights that when it comes to procrastinating, the problem often starts with planning:

“A procrastinator’s planning session leaves him with a doer’s nightmare: A big list of icky, daunting tasks and undertakings.

Effective planning takes a big list and selects a winner ...

Effective planning makes an icky item un-icky: We all know what an icky item is. An icky item is vague and murky, and you’re not really sure where you’d start, how you’d go about doing it, or where you’d get answers to your questions about it ...

Effective planning turns a daunting item into a series of small, clear, manageable tasks: Icky combines with Daunting into an Instant Gratification Monkey steroid potion. And just because you un-icky an item, it doesn’t mean it’s still not horribly big and daunting. The key to de-dauntifying an item is to absorb this fact:

A remarkable, glorious achievement is just what a long series of unremarkable, unglorious tasks looks like from far away.”

Tomorrow we will dive into the second phase: Why do we procrastinate? (Part III - From Planning to Doing).

Dave Radparvar
Co-Founder, Holstee

P.S. If you want to start planning for big scary life changes, it’s helpful to put some thought into what those are and why you want to pursue them in the first place. Our Welcome Guide and Passion Guide have helped me do just that and may be helpful for you too!

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January 07, 2018

Life goals.

“Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you — the shift in daily habits that would mean a re–invention of how you see yourself.” - Seth Godin I was recently reflecting on what success looks like in my life. If I were to die in a week, a year, or a few decades, what would it take for me to be able to say, “Well, I did it — I accomplished everything I wanted. I lived a...


October 17, 2017


These days, I am finding myself wrapped up in the news — devastating tragedies, one after another.

My mind is filled with questions. Why would someone do this? How could it be possible? Why does it keep happening? What can be done now? The questions don’t seem to end.

I recently reached a point at which I was



October 03, 2017

Sandwich of the future.

I love sandwiches — both making and eating them. So when I heard that there was a famous man in Syracuse, Sicily, who makes just a few dozen sandwiches a day and has a constant line out the door, my interest peaked.

Turns out he doesn’t just make sandwiches but he



September 28, 2017

Wait till you see the flowers by the pool.

September 2015 was a big month for us.

I was about to get married, Dave was turning 30, and our third co-founder, Fabian, was about to start a new project after eight years of working with us on Holstee.

So at the very last minute, we decided to go on a combo bachelor-birthday-send-off weekend trip. We booked the only place we could find that was near nature and had availability that night. We borrowed a car and made our way north up Route 28 out of New York City.

When we arrived at the bungalow we’d booked, we looked around. Without saying anything, we knew exactly what one another was thinking



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