In growing Back to the Roots, one of the biggest lessons we've learned is around balance - it's something so crucial in a startup environment where the highs can be so high, and the lows can be so low. No poem summarizes this balance better than Rudyard Kipling's "If" - Alex & I both keep a copy near our desk as a constant reminder. The themes he touches on - humility, love, ambition, hope, patience, etc. - make this an eternal piece: it never gets old!
If—By Rudyard Kipling
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