Through our Reflections series we share nuggets of wisdom from our ongoing research for the Holstee Membership as well as personal experiences that have changed how we see the world.
October 10, 2017


While living in New York’s East Village, I became familiar with the Village Voice and, as a result, with “Ask Andrew W.K.” — a newspaper column in which rock star Andrew Fetterly Wilkes-Krier answers reader questions.

I was always inspired by the thoughtfulness and depth of his answers.

I recently returned to one of the columns on being homesick — a feeling I can relate to, living in Amsterdam far from family and friends in the U.S.

The reader asked Andrew:

“How do you keep a positive frame of mind and a sense of connection when going through difficult times far away from home?”

Part of Andrew’s answer really struck a chord with me:

“In that way, there really is no place like home. There is no place or location or outer phenomenon that can provide as much security as the true home found in yourself. This is one of the many timeless lessons we are taught over and over again. This is what the archetypal journey represents — not the venturing-out or -away from oneself, but traveling deeper in ...

Every place I’ve ever lived became part of me. I’ve always been at home because I am my home.

And you are your home. You are home. Those places and experiences that seemed like they were happening to you — you were actually happening to them. Everything has always been occurring in the same place: inside you. The entire world of experience occurs internally. It never leaves you and you never leave it.

Constructing a home inside ourselves is one of our great life works. Cultivating an inner house of strength and calm that can allow us to feel at home no matter where we are or what we’re dealing with — this is our goal. And our experiences in life provide us with the tools and lessons and strengths needed to construct our home properly. The feeling of being yourself is being home. Stay strong and let your adventures in life bring you ever closer to yourself. Don’t be afraid. You will make it home. You’re already there.”

Dave Radparvar
Co-Founder, Holstee

P.S. I love the idea of “cultivating an inner house of strength and calm.” That’s one of the things we were aiming for when we started designing the Holstee Membership a few years ago. Learn more about what’s involved →

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January 07, 2018

Life goals.

“Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you — the shift in daily habits that would mean a re–invention of how you see yourself.” - Seth Godin I was recently reflecting on what success looks like in my life. If I were to die in a week, a year, or a few decades, what would it take for me to be able to say, “Well, I did it — I accomplished everything I wanted. I lived a...


October 17, 2017


These days, I am finding myself wrapped up in the news — devastating tragedies, one after another.

My mind is filled with questions. Why would someone do this? How could it be possible? Why does it keep happening? What can be done now? The questions don’t seem to end.

I recently reached a point at which I was



October 03, 2017

Sandwich of the future.

I love sandwiches — both making and eating them. So when I heard that there was a famous man in Syracuse, Sicily, who makes just a few dozen sandwiches a day and has a constant line out the door, my interest peaked.

Turns out he doesn’t just make sandwiches but he



September 28, 2017

Wait till you see the flowers by the pool.

September 2015 was a big month for us.

I was about to get married, Dave was turning 30, and our third co-founder, Fabian, was about to start a new project after eight years of working with us on Holstee.

So at the very last minute, we decided to go on a combo bachelor-birthday-send-off weekend trip. We booked the only place we could find that was near nature and had availability that night. We borrowed a car and made our way north up Route 28 out of New York City.

When we arrived at the bungalow we’d booked, we looked around. Without saying anything, we knew exactly what one another was thinking



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