Through our Reflections series we share nuggets of wisdom from our ongoing research for the Holstee Membership as well as personal experiences that have changed how we see the world.
September 10, 2017

Shokunin kishitsu.

I first learned the words “shokunin kishitsu” in the film Jiro Dreams of Sushi — a visually stunning film that is as much about finding and living a life’s purpose as it is about sushi.

The Japanese phrase roughly translates to “the craftsman’s spirit.”

It is about pouring not just your hands and your heart into a project, but also a part of your soul.

I have found it to be a concept I can apply in all areas of life — from my work, to my household chores, to exercising.

When I bring my full attention and focus into the task at hand, I find so much more fulfillment and the results of my efforts are equally apparent.

It’s the subtle difference that makes something made with love so much more delicious. The combination of intention and passion is palpable — it's an energy you can feel in the end result.

When I give myself fully to a task, I don’t just see the difference. I feel the difference.

Inspired by this idea and with the support of some Holstee friends in Japan ( 👋 hi Satomi and Kenji!), I created a piece of art as a reminder of this concept, which we shared with Holstee Members in January 2016 for the theme of Intention.

The dot pattern is reminiscent of a traditional Japanese cloth worn by craftsmen-in-training.

The art is a daily reminder for me to bring shokunin kishitsu into my life and work.

Dave Radparvar
Co-Founder, Holstee

Reflections on living fully and mindfully delivered to your inbox.

To start you off, we will send you one of our top Reflections every morning for the next 30 days.

Join 60,000+ on a journey to live fully!



January 07, 2018

Life goals.

“Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you — the shift in daily habits that would mean a re–invention of how you see yourself.” - Seth Godin I was recently reflecting on what success looks like in my life. If I were to die in a week, a year, or a few decades, what would it take for me to be able to say, “Well, I did it — I accomplished everything I wanted. I lived a...


October 17, 2017


These days, I am finding myself wrapped up in the news — devastating tragedies, one after another.

My mind is filled with questions. Why would someone do this? How could it be possible? Why does it keep happening? What can be done now? The questions don’t seem to end.

I recently reached a point at which I was



October 03, 2017

Sandwich of the future.

I love sandwiches — both making and eating them. So when I heard that there was a famous man in Syracuse, Sicily, who makes just a few dozen sandwiches a day and has a constant line out the door, my interest peaked.

Turns out he doesn’t just make sandwiches but he



September 28, 2017

Wait till you see the flowers by the pool.

September 2015 was a big month for us.

I was about to get married, Dave was turning 30, and our third co-founder, Fabian, was about to start a new project after eight years of working with us on Holstee.

So at the very last minute, we decided to go on a combo bachelor-birthday-send-off weekend trip. We booked the only place we could find that was near nature and had availability that night. We borrowed a car and made our way north up Route 28 out of New York City.

When we arrived at the bungalow we’d booked, we looked around. Without saying anything, we knew exactly what one another was thinking



Want to read more Reflections?

Support our work by becoming a Holstee Member and for less than $7 a month get access to the 'Reflections Archive' as well as hundreds of other member’s only resources.


Already a member? Log In

In addition to our Reflections, Holstee Members receive:

  • Monthly Theme-based Guides
  • Monthly Inspiring Art
  • Curated Resources
  • Access to the Reflections Archive
  • Private Member Community
  • 20% Off the Holstee Shop

View the Reflections Archive